The background music reminds me of something from a 1980s Nintendo game.
North Korea’s latest launch is not missiles, but a TV advertising campaign for a locally-brewed beer.
In a rare nod to commercial motives in the resolutely communist nation, the TV advert features a thirsty worker holding a mug of frothy beer.
Young women in traditional Korean dress are shown serving trays of beer to men in Western suits.
Billed as the “Pride of Pyongyang”, the advert promises drinkers that the beer will help ease stress.
“It represents the new look of Pyongyang,” the two-and-a-half minute advert says. “It will be a familiar part of our lives.”
Taedonggang Beer Factory has been making the brew since buying a British brewery and shipping it lock, stock and barrel from the UK in 2002.
The beer has been occasionally available in South Korea and is said to be of high quality.
North Korean leader Kim Jong-il, said to have a fondness for fine wines and brandy, has taken a personal interest in the brewery.
Only 64 days until Pyongyang (supposedly).
Related posts:
- North Korean dance party at Moranbong Park And finally, here is the last of the footage I shot in North Korea. This was taken at Moranbong Park during North Korea’s national independence holiday. With plenty of beer and meat on the grill, it’s not that far off from an American 4th of July celebration (except for, you...
- POTD: North Korean dancers at rest Near the Monument to the Foundation of the Korean Workers’ Party, a group of North Korean dancers waits to be dismissed by their supervisors....
- POTD: North Korean soldier standing guard at the DMZ I guess they have more important things to do than clean the windows on the buildings that straddle the Military Demarcation Line in the Korean DMZ’s Joint Security Area. As seen from one of the buildings where negotiations are conducted, this North Korean soldier is standing guard on North Korea’s...
