No one had heard of this Richard Caring, but the invitation piqued everyone’s curiosity: a giant Russian matryoshka doll, inside of which was a bottle of vodka and an invitation to fly by private jet to St. Petersburg. It asked for measurements, which meant only one thing: a fancy-dress party!—something rich Brits can’t resist. En route to Russia, the guests sipped champagne while being entertained by comedians wearing Russian peasant outfits. When they arrived in their hotel rooms, tailor-made 18th-century Russian costumes were waiting, while seamstresses buzzed about making last-minute adjustments. The next 48 hours were a caviar-and-champagne orgy, complete with performances by the Kirov Ballet, Sir Elton John, and Tina Turner; a charity auction held by Sotheby’s Europe chairman Henry Wyndham; and a surprise visit from Bill Clinton, who dressed up like a Russian general.

If I threw a similar party, however, no one would be dressing up in fancy 18th-century costumes and drinking champagne. Rather, it would be workers and peasants, with vodka and black bread for all. And the entertainment would be a hell of a lot better than Tina Turner, that's for sure.